Arcor. Assorted Fruitfuls. If you are a candy nuts, this assorted fruitfuls will fulfill all your needs. You know, there are no words when the flavor gets there. So, try to imagine what those wings and faces around fruit mean: crazy fantastic juicy flavor. Got it?
Concept. Art Direction. Illustration.
Fiat. Palio Weekend. There is a time when people finally understand what life is all about: space.
To make someone happy, to fit in a pair of jeans, to have your world with you, wherever you may go. There is freedom, there is gas, there is everything you bought. And now there is space. A really big space.
Concept. Art Direction.
Personal Project. Right Now Poster. The instant is gone before you connect with it. You don't see the minute that has fade. You don't see the face that became more tide up. Life is getting to you, and there is only one thing that tells you to stop by and have it: your eyes. And what it sees, it's right now.
Concept and everything else.
Coca-Cola. Film. The Coke Side of life is also inside. This film was made to reach the employees of the Brazil's factory and make them feel like, you know, full of gas to join the annual Company Meeting. The invitation was for everyone to lose the strings and have a good time. The choice for a Stop Motion animation reveals the right feeling for this kind of meeting. A blackboard teaches how to put yourself in a very good mood. Enjoy it.
Concept. Direction. Art Direction.
Personal Project. Layerz Typeface. An Old man once said: "You don't really become an art director until there is a typeface of your own. You can't help it. Only the ones that can make their very own typeface and feel like giving birth to a new being becomes really an art- parents- director. And please kid, try hard to give it a nice name."
Concept. Direction. Art Direction.
Knorr. Soup. Is there anything less appealling to children than soup with 80% more vegetables? Only the vegetables themselves. So, to make it looks pretty nice and yummy, there is got to be something else Ð something kids wish for, and make their parents wish even more. That's growing up. Or jumping like a healthy grown up one.
Concept. Art Direction.
Akatu. Paper recycling. The messege is: news ain't recyclable, but paper is. So, before it becomes old news, let's turn this into a mind recorder. A big journal ad to help the future world, to bring nice and fresh news about the environment issues and mankind's life. It's in your hands too.
Concept. Art Direction. Illustration.
Killers. Brand Identity. Man, that was challenging. To delivery an art work, and nothing less than great, really great work to one of the best cinematrografic productions in Brazil. I'm glad there wasn't any script envolved. This is my very own direction to them. And is starring in every work they do. I feel very artistic about it.
Concept. Art Direction.
Personal Project. Cassette-wallet. Have you ever heard of Cassette Wallet? Of course not. I just stared to spread the news. But it already sounds like a very good news, ha? But then wait until you see money coming out of it. Just let it play in your head, and when you decide you can't live without it, let me know.
Concept and everything else.
Personal Project. Drawings. Sometimes is true. You can express yourself without any linguage usually normal. But, what for? The great deal of playing with draws and notty ideas is to blend them all. Writing, painting, illustrating, using dirty fruits, scaring. Just aim for the best, and fu&%$ the rest.
Concept and everything else.
Unimed. Film. The Oath of Hipocrates is an emotional writing for itself. Few things are more close to the heart of a physician to be than pronounce this words out loud. And few things are more greatful to an art director than creat a film over this beautiful declaration of milenar medicine. Specially when you make it sounds even better by adding art work. A masterpiece that literally makes the heart beat goes faster.
Concept. Direction. Art Direction.
Doctors on the Road. Brand Identity. When they arrive, hope becomes true. And help becomes healing. People like that should have the best logo ever made. Because when that logo is seen, there isn't better feeling to fill a soul. Ok, enough with the kitschy words. This is a very nice brand job made with love for very nice people. Ok, love does it. Let's hope these heroes keep the wonderful work.
Concept. Art Direction.
Personal Project. Vega Typeface. An Old man once said: "You don't really become an art director until there is a typeface of your own. You can't help it. Only the ones that can make their very own typeface and feel like giving birth to a new being becomes really an art- parents- director. And please kid, try hard to give it a nice name."
Concept and everything else.
InkPig. Tshirts. Who said you can't wear an art director's work? You can and you should. At least those nice shirts, that will make you look like a unique species in the street. I wear it. I look good. Well, I think you have my number.
Concept. Art Direction. Illustration.
Fiat. Film. Thank God, or my mom, i decided what to do with my hands before i was told to creat this film. And i figured, is really everything about that. Watch and you'll understand. If you don't, then you should really work that lazy brain.
Concept. Art Direction.
Personal Project. Collage. When you have an art director spirit, it never leaves you alone. Not until you let yourself so free that your inner voices tells you to glue things. Bring elements togheter. It's an unexplainable need for explore art forms. In pieces. Please, meet my collage work.
Concept and everything else.
Keyframe. Brand Identity. These guys can put almost anything in a frame. I hope they consider to frame the brand identity. Now seriously, this company works by transforming useful services into little units that drives where people need. If you need a doctor's office, they'll frame it with trucks and there you go. Everywhere.
Concept. Art Direction. Illustration.
CVV. Helpline. And that's the greatest advantage of art over words. It can be beautiful no matter what. This work was made to deal with the serious issue of self hurting or suicidal, witch affects millions of people around the world. CVV is a telephone service that brings help and hope for those who need. The art direction is remarkable and effective to be there (in mind) when the service is needed.
Concept. Art Direction.
LickLick Magazine. Fashion at work. This editorial work really tells us about fashion at work. And when it comes to models and photography, basically anything can be done to make it perfect. So, no less than perfection, the art work for this editorial is also at the magazine's cover, once that fashion is always about showing off.
Concept. Art Direction.
Sony Ericsson. T237. Nice art works had always found inspiration in music. Even a cell phone knows that! So, fair enough to sell it by its own merit. Music, games, interactivity. The only thing you cannot have is those nice hairs from the illustration. It won't work in real life.
Concept. Art Direction. Illustration.
Personal Project. Converse Mashup. There is no way you can be cool without these pair of Converse. A true man of art never walks away from his passion. Meet the converted Converse Mashup. For cool dudes only. But you can buy it.
Concept and everything else.
Personal Project. Old Man. How many people have the chance to express after death?
Again, nothing like art work. This portrait shows us how life can be fun while i'm living. And how this poor old man knows his existence were slightly boring. Well, at least he is thankful.
Concept and everything else.
Pancrom Magazine. 4 Seasons. Graphic stuff are really something. But Pancrom magazine is something else. It was an editorial work to the best graphic company around here. The models are also something around here. And I got to do the art work from the editorial and cover. This Four Seasons just made my year.
